Como os dirigentes das pequenas empresas percebem a necessidade da utilização dos instrumentos de marketing

Ivan Dutra

Abstract


 

 

The purpose of this research is to identify the existence of some association in the use of marketing instruments by small industries and how necessary they are according to their administrators. The study suggests strategies in the training of marketing managing, taking into account the atitudes of the managers, use and necessities for marketing instruments.

 

 


Keywords


Marketing; Small industry; Management training; Pricing; Distribution channels; Sales promotion; Advertising personnal selling; Attitude; Product planning.



DOI: http://dx.doi.org/10.5433/1679-0359.1984v4n15p476

Semina: Ciênc. Agrár.
Londrina - PR
E-ISSN 1679-0359
DOI: 10.5433 / 1679-0359
E-mail:  semina.agrarias@uel.br
Este obra está licenciado com uma Licença  Creative Commons Atribuição-NãoComercial 4.0 Internacional