Analysis of unity price-elasticity of ‘Gala’ apple’s demand

Rommel Noce, José Hortêncio Mota


This study was accomplished with the objective of esteeming the value of price of the ‘Gala’ apple in which the total revenue obtained with the commercialization would be maximum. From the demand equation it was possible to analyze the price elasticity and to make inferences on the ‘Gala’ apple commercialization in Brazil.


Marketing aspects; Price flotation; Microeconomics.


Semina: Ciênc. Agrár.
Londrina - PR
E-ISSN 1679-0359
DOI: 10.5433 / 1679-0359
Este obra está licenciado com uma Licença  Creative Commons Atribuição-NãoComercial 4.0 Internacional