Analysis of unity price-elasticity of ‘Gala’ apple’s demand

Rommel Noce, José Hortêncio Mota

Abstract


This study was accomplished with the objective of esteeming the value of price of the ‘Gala’ apple in which the total revenue obtained with the commercialization would be maximum. From the demand equation it was possible to analyze the price elasticity and to make inferences on the ‘Gala’ apple commercialization in Brazil.


Keywords


Marketing aspects; Price flotation; Microeconomics.



DOI: http://dx.doi.org/10.5433/1679-0359.2004v25n3p185

Semina: Ciênc. Agrár.
Londrina - PR
E-ISSN 1679-0359
DOI: 10.5433 / 1679-0359
E-mail:  semina.agrarias@uel.br
Este obra está licenciado com uma Licença  Creative Commons Atribuição-NãoComercial 4.0 Internacional