Feasibility study of implementation of augmented reality in a telecommunications operator; Estudio de viabilidad de implantación de la realidad mejorada en un portador de telecomunicaciones

Cristian Tadeu Von Der Hayde, Norberto Tamborlin, Ricardo Roncalho de Souza, Oscar Dalfovo


Introduction: Augmented Reality (AR) is a new technology that allows companies to innovate in order to communicate. It is defined as the combination of the real world with virtual objects.

Objective: The objective of this study was to identify the feasibility of implementation of Augmented Reality in a telecommunications company.

Methodology: We used qualitative research, descriptive through documentary research of secondary data.

Results: The investment for the use of Augmented Reality only the store operator, where the research was performed, would not be profitable, given the size of the unit and the universe of consumers that would be achieved with the proposed deployment of AR. But the operator at Brazil level can make great advantage of AR in marketing.

Conclusions: It was suggested the use of Augmented Reality for Operator as a means of innovation and differential against competitors. The knowledge gained in this work was of great importance because it provide study Augmented Reality, learn the concept, its benefits and the areas that can be used.


Augmented reality; Telecommunication; Information and communication technology.

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DOI: http://dx.doi.org/10.5433/1981-8920.2013v18n3p238


Inf. Inf.

ISSN: 1981-8920 (versão somente online)

DOI: 10.5433/1981-8920

e-mail: infoeinfo@uel.br

Esta obra está licenciada com uma Licença Creative Commons Atribuição-NãoComercial 4.0 Internacional