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Combine Organic and Paid Social Media Activity - Why?

por Graciela Goldman (2020-05-21)


women working in office Wetech Digital

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It happens, not so often when the best approach social media advertising looks sponsored or paid posts. Somewhat one among 5 businesses implemented or had a serious review of the paid social media advertising. Mostly, the outcomes were within expectations, and finally, ?????? leave off the sponsored posts.

The real problem with low outcomes of the paid social media advertising is covered in the details that need the time and human resources.

Today, in this blog post we are going to discuss the top 3 reasons that will assert the necessity why the organic and paid social media advertising should be linked for the best outcomes.

Taking the thought further of the outcomes of low social media advertising, the business owners don't actually understand how paying the money to the social media platforms prove to be useless. For such a reason, the owners of the business and managers of social media follow a clear approach when promoting their website, page, services, or product.

Build a Community

To promote a business, when paying for the advertisements, it is essential to interact with the users originally, or promoting the organic interaction between your posts/page and the users.

The main concept of rooting a community is effective and applied on a large scale as it makes a business social and that's why it enhances the image, the interaction between the users and business while having the paid advertisements, actually transforming people to clients from the simple followers.

There exist a stack of ways that aid you in building a community while having paid the advertisement on social media, and all among the entirely efficient are:


Motivate, drive to sociability

Tease the followers

Call to action activities

Publish the emotional posts

Ask their opinion


All these will assist the business to expand and gain not only the visibility but also the popularity in a limited time as compared to when you won't link the paid social along with the organic activities.

Transform more Users

There are many ways to transform the users, and often it depends on the type of business we are acknowledging. But once you give a green signal to the campaign of social media, you don't simply want the likes, what we mostly get from the paid ads. On the contrary, you wouldn't anticipate getting the client straight from the paid ads, as the rate of conversion is low in such sorts of cases.

Carrying another organic campaign belonging to your community is a better way to transform the users that already knocked your advertisement. And you can perform this by making the user convinced about why they should pick you, and reassuring the existing ones why they went for the right pick.

If reached correctly, the conversion rate should move up 45 degrees, and this will take place if the organic campaign corresponds to the paid social ads campaign.

Enhance your Fame

The link between the online reputation and paid campaign of social media is stiff enough to result in variations in your image.

As another motive of social media advertising is relevant to the feedback that can be revealed in reviews, comments, or reactions to your sponsored posts, there should be an organic activity always that will keep an eye on the reactions of the target audience ad revert in a suitable way to all the reactions.

It's known widely that online fame can be pulled down by other users or competition especially in such an unsafe time of paid social media activity, the moment when the business along with the reactions gets higher visibility. For this purpose, it's important to direct your efforts always in enhancing the image of the business, responding always and reacting to any effort of lowering the online fame, but mostly targeting on magnetizing possible positive reviews.

Obviously, a remarkably attained social media campaign is a blend of organic and paid activities that expect a lot of time and resources, but the outcome should take along all the efforts and attract the profit.

So, what do you think about the same? Let us know your reviews also in the comment section below how you find combining the paid and organic social media activity important?











The author is doing social media marketing in an SMO company in Jaipur . She loves social media, digital marketing and SEO. You can hire an SEO expert from my company.